Contents
The India Philanthropy Report 2019 analyses the trends in philanthropy in India. The report provides insights into the motivations, strategies and preferences of high net worth individuals and family offices when it comes to giving.
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Introduction
Philanthropy in India is at an inflection point. In the past decade, we have seen an explosion in the amount of giving by Indian philanthropists, both in India and abroad. In 2018, Indian philanthropists gave away an estimated Rs 1,350 crore (US$ 200 million), a ten-fold increase from just a decade ago.1
This surge in giving is being driven by a new generation of Indian philanthropists who are younger, more globally connected, and more digitally savvy than their predecessors. They are also more strategic and impact-oriented in their approach to giving.
As Indian philanthropy matures, it is evolving from a largely ad hoc and individualistic form of giving to a more structured and professionalized form of giving that is better able to create lasting social change.
This report provides an overview of current trends in Indian philanthropy, with a focus on giving by individuals. It is based on interviews with over 100 philanthropists, family foundations, and corporate foundations, as well as secondary research.
Key Findings
India is home to the world’s third-largest number of billionaires, yet philanthropy as a concept is not well-established. The India Philanthropy Report 2019 aims to increase understanding of the giving landscape in India. The report is based on a survey of 1,033 high-net-worth individuals (HNWIs) with a minimum net worth of INR 25 crore (USD 3.4 million).
India’s Top Philanthropists
This year’s edition of the India Philanthropy Report 2019 features an exclusive list of India’s Top 100 Philanthropists. These individuals have given away a total of INR 1,456 crore (US$ 206 million) in the financial year 2018-19.
The list is topped by Azim Premji, Chairman of Wipro Ltd., who has donated a total of INR 52 crore (US$ 7.3 million) to the Azim Premji Foundation. This is followed by Ratan Tata, Chairman Emeritus of Tata Sons, who has donated a total of INR 31 crore (US$ 4.3 million) to the Ratan Tata Trust and the Sir Ratan Tata Trust.
Other notable philanthropists on the list include Kumar Mangalam Birla (INR 29 crore or US$ 4.0 million), Gautam Adani (INR 21 crore or US$ 2.9 million), Mukesh Ambani (INR 16 crore or US$ 2.2 million), Cyrus Poonawalla (INR 15 crore or US$ 2.1 million), and Nandan Nilekani (INR 12 crore or US$ 1.7 million).
India’s Most Generous Cities
India’s most generous cities are led by Bangalore, with 9% of the city’s population donating to charity. Other cities in the top five are Mumbai (8%), Pune (7%), Delhi (6%), and Hyderabad (5%).
These findings come from The India Philanthropy Report 2019, a study conducted by Charities Aid Foundation India and Dasra. The report looks at giving patterns across 12 Indian cities, and finds that Bangalore is the most generous city in India.
CAF India’s CEO, Rajwant Mehta, said: “The report findings show that Charity begins at home for many Indians. They are not only willing to help those in their immediate vicinity but also have a strong desire to support causes that they are passionate about.”
India’s Top Philanthropic Sectors
In India, the top five sectors for philanthropic giving are education, health, disaster relief, social services, and religious causes. Education is the most popular sector, with 36 percent of donors giving to this cause. Health comes in second, with 34 percent of donors giving to this cause. Disaster relief is the third most popular sector, with 11 percent of donors giving to this cause. Social services is the fourth most popular sector, with 9 percent of donors giving to this cause. Religious causes is the fifth most popular sector, with 4 percent of donors giving to this cause.
Why India Gives
The India Philanthropy Report 2019 takes a comprehensive and in-depth look at philanthropy in India. India’s philanthropic ecosystem is vast and complex, and this report aims to provide a comprehensive overview of the different facets of giving in India. The report highlights the motivations behind giving, and the different channels through which philanthropy takes place in India.
The Motivations Behind Giving
There are many motivations behind why people give to philanthropic causes, whether it is to support a specific issue they are passionate about, to make a difference in their local community, or to leave a legacy.
For philanthropists in India, the motivations for giving are varied. However, the two most common motivations cited by Indian philanthropists are the desire to “give back to society” ( cited by 60% of respondents) and the belief that “philanthropy is a responsibility” (cited by 51% of respondents).
Other reasons for giving cited by Indian philanthropists include the desire to make a difference in the lives of others (cited by 47% of respondents), the desire to set an example for others (cited by 32% of respondents), and the belief that giving is a way to express gratitude (cited by 28% of respondents).
The Impact of Giving
The India Philanthropy Report 2019, which was released recently, provides insights into the giving habits of ultra-high net worth individuals (UHNWIs) in India. The report shows that UHNWIs in India are increasingly interested in making an impact with their philanthropy, and are willing to give more to achieve that goal.
UHNWIs in India are defined as individuals with a net worth of $30 million or more. In 2018, there were an estimated 2,flame individuals meeting this criteria in India. The report is based on a survey of 100 UHNWIs in India, who were asked about their philanthropic priorities and Giving Patterns.
The findings of the report show that UHNWIs in India are motivated to give back by a desire to make an impact on the lives of those less fortunate. When asked about their motivations for giving, 96% of respondents said that they give to make a difference in the lives of others, and 94% said that they give to help solve social problems.
UHNWIs in India also appear to be more strategic and thoughtful about their giving than their global counterparts. When asked about their approach to giving, 81% of respondents said that they consider the needs of the recipient before making a donation, and 80% said that they research organizations before selecting one to support. Only 60% of UHNWIs globally said that they consider the needs of the recipient before giving, and just 55% said that they research organizations before making a donation.
The survey findings also indicate that UHNWIs in India are willing to give more money to achieve their philanthropic goals. When asked about the amount they would be willing to donate to a cause they care about, 74% of respondents said they would give $1 million or more. In contrast, only 54% of UHNWIs globally said they would be willing to donate $1 million or more to a cause they care about.
The report concludes with a number of recommendations for how nonprofits can better engage with and solicit donations from UHNWIs in India. Among other things, the authors recommend that nonprofits focus on building relationships with UHNWIs, and on communicating the impact of their work in a way that resonates with Indian values.
Giving in India
The Landscape of Giving
Giving in India is evolving. As the country grows in wealth and philanthropy becomes more institutionalized, we are seeing a changing landscape of giving.
High-net-worth individuals (HNWIs) are playing an increasingly important role, making up a larger proportion of donors than ever before. They are also becoming more strategic in their giving, with a growing focus on impactful areas such as education, health, and the environment.
At the same time, we are seeing a rise in corporate giving, as companies increasingly realize the benefits of investing in social causes. And while giving by foundations remains relatively small compared to other donor groups, it is growing steadily and becoming more focused and professionalized.
This report provides an overview of the current state of giving in India. It looks at the trends that are shaping philanthropy in the country and highlights some of the key players and initiatives that are driving change.
The Trends in Giving
The India Philanthropy Report 2019, released by Bain & Company in collaboration with GiveIndia, analyses the trends in giving in India over the past few years.
According to the report, there has been a sharp increase in the number of households donating to charity in India, from 41% in 2015 to 56% in 2018. This is largely due to the fact that more people are now aware of the various causes that they can support and the various ways in which they can donate.
There has also been an increase in the amount of money donated by households, from Rs 2,700 crore in 2015 to Rs 4,700 crore in 2018. The average amount donated per household has also increased from Rs 6,600 in 2015 to Rs 8,400 in 2018.
The report highlights some other interesting trends:
-More people are now willing to donate time as well as money to causes they care about. The number of people who volunteered their time rose from 15% in 2015 to 22% in 2018.
-There has been a significant increase in online giving, from 12% of all donations in 2015 to 30% in 2018. This is largely due to the fact that it is now much easier to donate online using platforms such as GiveIndia.
-Corporate giving has also seen a significant increase, from Rs 1,900 crore in 2015 to Rs 4,100 crore in 2018. This is largely due to the fact that more and more companies are now including philanthropy as part of their CSR initiatives.
Conclusion
India has been moving from a culture of donor control to one of true partnership, with philanthropy becoming more strategic, and impactful. Partnerships are being formed between diverse sectors to drive social change at scale. The culture of giving is also evolving, with more people giving time, and talent, as well as money.
The Future of Giving in India
The India Philanthropy Report 2019 concludes with a special focus on the future of giving in India. With an increasing number of high net worth individuals and a growing culture of philanthropy, India is well-positioned to become a global leader in philanthropy.
There are several trends that suggest that philanthropy in India is evolving and becoming more strategic. First, there is an increasing focus on impactful giving, with donors looking to invest in solutions that can create lasting change. Second, there is a growing trend towards collaboration, with donors working together to tackle complex societal challenges. And finally, there is an increasing interest in using new technologies to improve the efficacy of philanthropic investments.
All of these trends point to a bright future for philanthropy in India. If the country can continue to build on its strengths and address its challenges, it has the potential to become a global powerhouse in giving.
